The Email Financial Assistant (EFA) is a system designed to enable real-time bill and finance management through email data. It involves developing a robust AWS infrastructure and implementing scalable data processing workflows using AWS Lambda, DocumentDB, and Step Functions.
The project aims to facilitate daily transactional data analysis for risk profiling and user retargeting, significantly enhancing risk management and customer engagement. This initiative boosted sign-ups by over 100,000 monthly and managed transactions exceeding INR 100 crores, leveraging data insights for improved financial product targeting and risk assessment.